Franchising
Who are Auto Klene Solutions Pty Ltd?
Auto Klene are one of Australia's leading suppliers of Professional Vehicle Cleaning Products. Currently operating in Melbourne, Sydney and Brisbane, Auto Klene’s vision is to grow it’s operation to all states and regional centres through it’s franchise system.
Since its acquisition from Applied Chemicals in 2000, Auto Klene has specialized in developing new products to ensure that Fleet and Owner Operators can keep their vehicles looking good with minimized effort and cost.
Our service is also held in high esteem with our fleet of fully stocked vans that provide on the spot supply with expert advice from our operators. Work safe practices are a focal point and we provide full safety information and training for all our products.
Our market Place
All the trucks, cars and coaches you see everyday will give you some measure of the potential size of our market. Your potential customers include:
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Car:
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Truck:
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Fleet Operators:
Coach:
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Miscellaneous:
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Our Franchise Concept
Our concept is simple. You have an exclusive territory and a purpose built vehicle that is your mobile one stop shop. Your aim is to build up your customer base that you visit on a regular basis to take their repeat orders. To gain customers you call on them and invite them onto your mobile one stop shop where you can show them your product range or demonstrate your products to them. No delivery charge, no minimum order, instant delivery – a genuine one-stop shop.
Auto Klene Products
Every car and truck has to be cleaned for presentation or maintenance and sales purposes. Every mechanic has to use cleaners and aerosol lubricants. Your Auto Klene products offer the best quality products in our industry. You will also carry a comprehensive range of accessories to help your customer carry out his job more efficiently.
Auto Klene has always endeavored to trade only the best quality professional polishes, waxes, degreasers, chemicals and accessories. We are continuing to embark upon introducing only the best possible quality products to our customers to obtain the best quality results.
Dilution and Application Equipment
To compliment your products and accessories you can also offer your customers automatic dilution equipment to save them more time and money by ensuring he mixes his chemicals properly and safely.
Our Commitment to you - Helping you to succeed
Auto Klene know from experience that the more sales and business support that we can give you the quicker you become profitable. Without sales you have no business so in addition to our quality products, Auto Klene invest heavily in your sales training both in the field and in the classroom. We will continue to make sure that our franchisees are the best trained and highly knowledgeable in all facets of sales and products and are attuned to the requirements of our customers' needs in order to better deliver a higher level of service and satisfaction to our customers.
Health and safety
One of Auto Klene main priorities as a company and a supplier is the safety standards of our customers when handling our products and other products in general. Your customers have a legal responsibility to ensure that their staff handle chemicals safely. Auto Klene will supply you with full information about our products to help you assist your customers in complying with Occupational Health and Safety standards. Bottle labels, wall charts, training courses and Material Safety Data sheets are there for you and your customers.
Furthermore, another Auto Klene priority is to decrease and minimize the use and supply of chemically and environmentally hazardous products to our current and future customers by continually finding excellent alternatives.
FREQUENTLY ASKED QUESTIONS
THE FRANCHISE
Can the franchise territory change?
Once a contract has been signed, your territory is fully protected.
Are the sales targets realistic?
We want all our franchisees to succeed and that means setting achievable sales budgets in your business forecasts. It is therefore in our interest to set achievable figures.
Will the territory be large enough?
We use a proven system to measure and determine the correct territory size. It is important to us that a territory is large enough for you to succeed, for the long-term.
Do I have to purchase everything from you?
Our franchisees must purchase all of their products and equipment from ourselves. We provide you with the best range, quality and value of products and are very responsive to competitive pressures and market trends.
What if I want to sell my business?
The business belongs to you and your efforts are building your asset. If you wish to sell your business then we will act on your behalf to ensure that the sale is as quick and easy as possible. We will undertake the advertising and recruitment of a new franchisee and will ensure that you receive a fair price for your business. The cost of the advertising is shared equally between yourself and ourselves.
I have never run a business before, who will help me understand the business administration?
Auto Klenes team of Managers and business advisors will ensure that you are fully trained in all elements of running your business and complying with the relevant legislation.
TRAINING & SUPPORT
Will I receive any support?
We pride ourselves on the high level of support that we provide. In addition, our office team is always pleased to answer your questions and concerns. We can show you our structured training program when you come and see us.
What do I have to pay for training?
We know how important training is. Therefore, once you have paid your initial franchise fee all internal training is provided free of charge. Occasionally you may need to attend an external course, for example handling of chemical products, which we will always organize at the most competitive rate possible.
I’ve never sold before… could I be a success?
Auto Klene know how to train you in sales techniques. You need the confidence to approach customers whom you have never met before, we will teach you the rest.
FINANCIAL QUESTIONS
Who controls the cash in my business?
We train you to manage your cash. After all, it’s your business.
Who owns the vehicle?
Your showroom is a major investment and valuable asset to your company. Once you have repaid any finance, it is your vehicle.
Your Investment and Return
Franchise Fee
Unlike many franchisers we do not charge any royalties. There is however an initial franchise fee of AUD $18,000.
This covers the following:
- The induction training course (excluding travel)
- All sales and commercial training – plus field support. This service is provided free for the lifetime of a franchise.
- Book-keeping and credit control training
- Initial corporate clothing
- Business administration equipment
- Initial business stationary
- Showroom loading and layout – when you collect your showroom, we will have loaded it for you, ready for your first day as a franchisee.
- Assistance to raise the funding to get the business started.
Your Investment
The total working capital needed to fund a franchise varies according to the type of showroom that you buy and according to the level of existing business in the area.
A working capital is needed to fund the stock, showroom, debtors, your salary, goodwill and set up costs.
You will need to have 35% to 50% of the money in cash and the rest we will help you raise from a bank. We will prepare a precise business forecast for you depending on your territory, showroom and salary choices.
Your anticipated returnIt takes 3-4 years to build an established business, with earnings rising steadily as your sales grow. Once established you could earn over AUD $200,000 profit per showroom per annum.
Your commitment to us
To help us make your business a success we expect you to make a total commitment to your franchise business.
We expect you to agree to:
- Operate the systems in accordance with the procedures laid down in the contract and in training courses.
- Maintain the high standards that are associated with our name and services.
- Attend training courses as recommended by Auto Klene
- Follow Auto Klene’s code of Ethics
- Give your best effort and commitment to grow your customer base in your territory.
What should I do next?
If you have found this information of interest then you should arrange a meeting with Auto Klene.
This is your opportunity to look at the concept and to ask questions in an informal setting and to fully understand the financial aspects of the business. We take care to ensure that we select the right franchisees and have developed a sophisticated recruitment system. Our team will give you honest advice on your suitability to be one of our franchisees.
After this first meeting if the wish of both parties is to proceed further you will be asked to spend time with Auto Klene on an existing territory to show you first hand what life as an Auto Klene franchisee would be like.
Our Experience
The team at Auto Klene have a combined experience in this market place exceeding 72 years across Australia, New Zealand, the UK and Europe resulting in an expertise and knowledge that encompasses all facets of this industry with each of us specialist in our own field
Contact
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Ed Dwyer |
Phone: (03) 8761 1900 |
1/83 Merrindale Drive, Croydon Victoria | Ph: 03 8761 1900 | Fax: 03 8761 1955 | info@autoklene.com